Wii maker pushing weight-loss games to women

http://articles.moneycentral.msn.com/Investing/Extra/WiiMakerPushingWeightLossGamesToWomen.aspx

Nintendo's Wii gaming console introduced sedentary gamers to the idea of moving off the couch. Now Nintendo (NTDOY, news, msgs) is coming out with the Wii Fit, an add-on to the gaming system designed to appeal to women looking to lose weight.
The $90 attachment, dubbed the "Balance Board," expands the range of games that can be played on the Wii to include activities such as yoga and push-ups. The Balance Board -- which resembles bathroom scales -- also tracks a user's weight and body-mass index.
The Wii Fit is a daring move for Nintendo, aimed at broadening the gaming market -- dominated by younger men -- to women.